A summit funnel is a powerful way to host virtual events, gather leads, and build authority in your niche. It enables you to showcase experts, provide value-packed sessions, and sell premium offers. Here's how to create one:

Step 1: Define Your Summit Goal
Before building your funnel, get clear on your summit's purpose.

Are you building your email list?
Generating sales for a course or product?
Boosting authority in your niche?
Defining the goal will shape your funnel structure.

Step 2: Outline the Funnel Pages
A basic summit funnel includes the following pages:

Registration Page
This is the first impression! Highlight the event's value, speaker lineup, and what attendees will gain. Add an opt-in form to collect their name and email.

Thank You Page
After signing up, direct users to a thank-you page. Use this page to upsell VIP access (like recordings, bonuses, or live Q&A sessions).

Summit Schedule Page
Lay out the event schedule, speaker sessions, and links for attendees to join live.

Replay or VIP Access Page
Allow attendees to upgrade for lifetime access to recordings or exclusive resources.

Step 3: Choose a Funnel Builder
Using tools like ClickFunnels, building a summit funnel is easy. Simply:

Log in to your ClickFunnels account.
Select a Summit Funnel Template or create one from scratch.
Add your pages (Registration, Thank You, Schedule, etc.).
Step 4: Customize Your Pages
Branding: Add your logo, colors, and event images.
Copywriting: Write clear and engaging headlines, benefits, and CTAs (Call-to-Actions).
Opt-in Forms: Ensure your registration form integrates with your email marketing tool.
Step 5: Set Up Automations
Connect your email autoresponder to send reminders and updates to registrants.
Schedule emails for event countdowns, live session links, and upsell offers.
Step 6: Test Your Funnel
Check all links, forms, and buttons for functionality.
Test your funnel flow from start to finish as an attendee.
Step 7: Promote Your Summit
Now that your funnel is ready, it's time to drive traffic:

Use social media ads to target your audience.
Collaborate with summit speakers to promote through their channels.
Leverage your existing email list and followers.
Bonus Tip: Keep It Simple
​Start small with a one-day summit or a few key speakers. You can always expand as you gain experience.